March 6, 2007

Personal Injury Lawyer Keywords

The Legal category is a real bonanza for adsense ads if you’re a website owner that has a quality site in this category. There are many sub-niches and today we’re going to be analyzing Injury as a sub-niche and Personal Injury Lawyer as the keywords used. Here are the stats.

Keyword Bid 1 Bid 3 Bid 4 Bid 6 Bid 7 Bid 10
[personal injury lawyer] $23.71 $16.78 $10.06 $7.59 $6.56 $4.36
“personal injury lawyer” $18.70 $13.33 $6.54 $4.41 $2.68 $1.82
personal injury lawyer $17.82 $12.72 $5.71 $3.83 $2.18 $1.45

Personal Injury Lawyer as a keyword has a highest bid estimate currently of $23.71 and a huge average of $11.51 for the exact phrase yet even the phrase and general matches are also very respectable. There are about 9,000 searches per month on Google but the competition is pretty fierce with 13.9 million results showing. The other real highlight with these keywords and derivatives of personal injury lawyer is $4.36 for the exact match and still $1.46 for the general match.

Consider chasing the “long tail” of these derivatives if you’re looking at generating traffic through pay per click and a popular solution, amongst many prefixes and suffixes, is using regions, with state or city, or even local area. So for example, a keyword used that may generate traffic at lower cost could be “personal injury lawyer nyc”.

I give this keyword, personal injury lawyer, an 8 Star Rating out of a potential 10 Stars.

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