Car Rental Adsense Keywords
Car rental is a fairly small earner per click in the adsense game however it makes a mention here because it has 570,000 searches per month on Google which is pretty big. The other factor “car rental” gets a favorable review is that search results show 35 million which seems big but when you compare it to the searches, the KEI is actually 16.4 which is good and highlights that there is still an opportunity with this market. Here are the exact, phrase and general match stats for the keyword, Car Rental
| Keyword | Bid 1 | Bid 3 | Bid 4 | Bid 6 | Bid 7 | Bid 10 |
| [car rental] | $6.12 | $4.52 | $2.45 | $1.88 | $1.45 | $1.06 |
| “car rental” | $3.89 | $2.71 | $0.60 | $0.40 | $0.23 | $0.12 |
| car rental | $4.16 | $2.85 | $0.72 | $0.49 | $0.23 | $0.12 |
The highest bid estimate is $6.12 but the average is a pretty good $2.91 Having said that though, the phrase and general matches are a lot lower and the bid estimates from position 4 to position 10 is quite low however this also points out the opportunities in driving cheap traffic to the site in phrase and general matches with the intention of earning returns on the higher exact matches of Car Rental.
I am giving it 4.5 Stars out of a potential of 10 Stars. It’s always good to develop sites and pages within keyword markets that are not solely based on highest earnings, but also take into account the larger traffic generated.
