March 12, 2007

Domain Name Keywords

The keywords, Domain Name, is worthy of a deeper look. To start with, 67,500 searches per month just on Google is a good sign of an in-demand service. With a highest bid of $13.41 and an average of $5.36 for the Top 10 advertiser bid estimates for the exact match, is certainly very reasonable. Here are the stats of all match types for the keywords, Domain Name

Keyword Bid 1 Bid 3 Bid 4 Bid 6 Bid 7 Bid 10
[domain name] $13.41 $8.94 $3.62 $2.49 $2.12 $1.56
“domain name” $6.63 $4.78 $1.04 $0.67 $0.20 $0.09
domain name $7.60 $5.41 $1.36 $0.89 $0.21 $0.10

Now for the bad news with “domain name” as a keyword. First of all, it’s got 214 million pages showing on the search results which is pretty scary. Secondly, the phrase and general match types bid estimates plummet to as little as 9 cents… but wait !! - that’s an awesome opportunity to build a site around “domain name” and drive traffic with both phrase and general match types through the pay per click avenue of traffic generation.

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